Social Learning Through Beti Bachao-Beti Padhao Campaign

People learn from society, their family member and friends. This kind of learning is known as social learning. Social learning acclimatizes public mind-set. The present paper deals with the social learning or public awareness through Beti Bachao-Beti Padhao Campaign. The study is descriptive in nature and deals with the survey method. Results indicate that people have a basic awareness of BBBP campaign and its motto. BBBP campaign has a powerful positive impact on child sex ratio and the survival and protection of girl child have increased. There is a measurable increase in girl education after this campaign. This campaign is influencing the social mindset of people.