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Social-media platforms and its effect on digital marketing activities
Journal: Marketing and Management of Innovations (Vol.3, No. 1)Publication Date: 2012-03-24
Authors : S. Lesidrenska; Ph. Dicke;
Page : 44-52
Keywords : marketing communication; social network; social-media platform; Internet-marketing;
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Find it from : Google Scholar
Abstract
This paper deals with the topic of social networks and how it can be used for marketing/brand communication activities to get closer to the customer and also be able to response faster to customer complains, dissatisfaction or positive feedbacks. In detail the paper reviews the development of social networks and it emphasizes the power of those networks among customers.
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Last modified: 2013-04-18 07:13:59