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Risks of marketing activity: globalization influence
Journal: Marketing and Management of Innovations (Vol.3, No. 1)Publication Date: 2012-03-24
Authors : V.Y. Petrunya;
Page : 114-122
Keywords : globalization; environment; organization; marketing activity; risks;
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Abstract
In the article the influence of economic globalization on marketing activity of an organization is examined. There is determined how the system of risk of marketing activity of private and government organizations is changing under the globalization influence.
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