Investigating Green Marketing Orientation among Indian Companies

The modern concept of green marketing provides the marketer the re-marketing, promoting and packaging of their products and services to the utmost satisfaction of the customers. Besides the innovation of the modern concept of green marketing supplies the new guidelines to open up the new chance and favourable environment to the companies. These marketing techniques provide the better results to the firms and develop separate line to create green-friendliness in the consumer market. Altogether these efforts develop opportunities for Indian firms in the Indian economy. Indian firms have implemented plans to change their working style and to modify and diversify their activities for their survival in the global competitive environment. The main aim of this research study is to investigate into the entire factorsof green marketing in Indian firms which provide support and identity to withstand the pressure of global marketing