IMPROVING THE EFFICIENCY OF INTERCULTURAL BUSINESS COMMUNICATION

The article is devoted to the development of approaches to the improvement of the efficiency of intercultural business communication, which requires a focus on the characteristics of speech that are intended to impress the participants in communication. It is possible to use stylistic methods in negotiations to attract the attention of the audience with expressive means of speech. The language of various genres of intercultural business communication is also of particular importance because of the stereotypical nature of the communication situations, in which it is used. It represents, in this sense, an example of the formal use of language units. Various cultural systems contribute to the development of specific negotiating styles, such as the style of national culture, history, and politics, influenced by three main factors: national, organizational, and professional culture. All these factors determine, to some extent, the choice of linguistic and speech means