SPOTLIGHT ON THE MARKETING MINDSET: LITERARY REVIEW

The current research aims to show the importance of marketing mindset (mental models) and its role in exploring and investing blue oceans, via identifying techniques for growing and changing mental models of strategic marketers, in addition to figuring out the nature of the relationship between learn about variables as an easy contribution of researchers to bridge the knowledge gap, through Providing a theoretical framework for research variables and reviewing ideas for a team of thinkers and researchers in this field.