RISK-ORIENTED APPROACH IN THE DEVELOPMENT OF INNOVATIVE STRATEGIES FOR THE DEVELOPMENT OF INDUSTRIAL ENTERPRISES
Journal: International Journal of Management (IJM) (Vol.11, No. 6)Publication Date: 2020-06-30
Authors : SVITLANA TIUTIUNNYK YURII TIUTIUNNYK NELIA KONDUKOTSOVA; OLHA KARPENKO;
Page : 874-881
Keywords : innovative strategy; industrial enterprise; control model; risk-oriented approach; market competitiveness; additive convolution method;
Abstract
There are developed new methodological approaches to the development and rapid implementation of innovative strategies of industrial enterprises in the framework of the article. There are investigated the control model of innovative strategy implementation of development and defined influence risks on process of inputs formation of enterprise innovative strategy. It is developed the method of efficiency valuation of innovative strategy implementation of enterprise development on the basis of an indicator by a method of additive convolution
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