COVID 19 – INDIVIDUAL BEHAVIORAL CHANGE FOR SOCIAL GOOD

Social Marketing is an important discipline in Marketing Management. One of the perspectives of social marketing is the application of marketing tools to bring in change in the individual behavior for social good. Society is the group of social animals living together with some of the defined norms and most of the undefined norms for individual and social betterment. Social Marketing is the process of setting an objective for a better society, designing a detailed pre-plan report, planning and execution through the application of marketing tools, conceptualizing and delivering nudges for an individual or social behavioral change resulting in a paradigm shift in the country's development process. The world is experiencing a never imagined situation with the spread of COVID 19, a word that is erecting our spine and quivering our body. COVID 19 is a communicable disease spreading by a virus called Corona. The bless in disguise is that it spreads only through saliva, mucus and phlegm entering through mouth, nose and eyes. Hence, it is an individual that should take care of self and in turn the society. One should not get in contact with the affected person. There is a possibility that the virus may come in contact with an individual by touch of any object or person. In such case, one has to ensure not touching one's eyes, nose and mouth. Remedy is frequent hand wash. The present study is an attempt to understand the application of social marketing concepts and tools to fight with COVID 19 emphasizing on the positioning strategy. It is a descriptive research study based on the secondary sources of information