DEVELOPMENT OF THE LOGISTICAL SUPPORT MECHANISM FOR THE AIRLINE’S INNOVATION ACTIVITY ON THE MARKET OF AIR TRANSPORT SERVICES
Journal: International Journal of Management (IJM) (Vol.11, No. 6)Publication Date: 2020-06-30
Authors : SERHII SMERICHEVSKYI IGOR KRYVOVYAZYUK SVITLANA SMERICHEVSKA OLENA TSYMBALISTOVA MARYNA KHARCHENKO; EVHEN YUDENKO;
Page : 1482-1492
Keywords : innovation activity; airline; logistical support; flows; mechanism;
Abstract
In this article the key aspects of logistical support of the airline's innovation activity on the market of air transport services have been defined, the structure of the airline's innovation system, logistics approach to managing the innovation activity of an airline enterprise have been considered and the main objectives of logistical activity in the context of innovation activity support of airlines have been clarified.
The importance and peculiarities of logistical support of the airline's innovation activity as an innovation flow control system have been studied. The algorithm of formation of the logistical support mechanism for the airline's innovation activity has been elaborated and specified. The objectives tree for improving the efficiency of logistical support of the airline's innovation activity has been created
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