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Motivational constituent of balanced system of indexes of industrial enterprise
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : S.A. Faizova;
Page : 112-119
Keywords : marketing; strategy; balanced system of indexes; strategic projections; key factors of success; key indexes of efficiency; strategic map; motivation;
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Abstract
The method of introduction of the indexes balanced system (BSC Balanced Scorecard) is offered in practice of metallurgical enterprise management. The model of cascading and decouplishing corporation strategy is presented on the level of marketing department and its employees. The model of personnel motivation of industrial enterprise is grounded on the basis of balanced system of indexes.
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