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Features of marketing communications of fashion industry in the field of fashion design
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : I.A. Hardabkhadze;
Page : 64-77
Keywords : fashion industry; market of modern clothes; innovative technology of marketing communications; augmented reality;
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Abstract
This article analyzes the possibilities of enhancing the efficiency of design and promotion the modern clothing on the fashion market by using innovative tools of marketing communications.
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Last modified: 2013-04-18 07:15:30