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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.3, No.2

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2012-06-26

  1. Marketing research in systems of urban transport services

    Authors: A.S. Teletov; O.A.Vasylieva;

  2. Strategic approach of brand creation (as an example Sumy)

    Authors: O.A. Bilovodska; N.V. Gaidabrus;

  3. The holistic marketing concept

    Authors: Т.О. Zagorna; O.M. Stasiuk;

  4. Marketing of innovations at the market of educational services

    Authors: S.B. Semenjuk;

  5. The development of high-tech sector of economics in Ukraine

    Authors: I.Yu. Privarnikova; M.K. Kostiuchenko;

  6. Development of measures for position improvement of the specialty “Management of Innovative Activity” SSU on the market of educational services in Ukraine

    Authors: V.V. Bozhkova; Ya.O. Tymokhina;

  7. Features of marketing communications of fashion industry in the field of fashion design

    Authors: I.A. Hardabkhadze;

  8. Features of choice of innovative strategies by industrial enterprises

    Authors: O.M. Derykolenko;

  9. The communications model of using social network by sports clubs

    Authors: S. Kowalski;

  10. Formation of strategy manager innovative products

    Authors: I.F. Lorvi;

  11. Theoretical bases analysis of scientific prediction on marketing principles

    Authors: A.S. Rosohata;

  12. Motivational constituent of balanced system of indexes of industrial enterprise

    Authors: S.A. Faizova;

  13. Estimation of budgetary management quality in the context of state innovative development problems

    Authors: S.M. Frolov; S.M. Makhnusha; V.M. Oliynyk;

  14. Feature of decision-making on purchases and choice of supplier during innovative activity

    Authors: O.M. Iastremska; V.O. Pismak;

  15. The approach to the adaptation of collective enterprises in the sector reform

    Authors: L.L. Kalinichenko;

  16. Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise

    Authors: O.O. Karpishchenko; M.Yu. Karpishchenko;

  17. Use of the logistics concept in management of material flows movement in the enterprise

    Authors: N.А. Seleznova;

  18. Innovative approach to analizy the manager’s motivation structure in the machine-building enterprises

    Authors: A.О. Poznanska;

  19. Genesis of the structure of Ukrainian transport potential in terms of sustainable development

    Authors: V.G. Alkema;

  20. Foreign trade with high-tech commodities: institutional dimension

    Authors: T.M. Melnyk; O.V. Zubko;

  21. Definition of efficiency of use of industrial potential of the machine-building enterprise

    Authors: P.G. Pererva; N.M. Poberezhna;

  22. Business planning innovative projects: the essence of technology, advantages and disadvantages

    Authors: S.V. Knyaz; N.G. Georgiadi; Y.S. Bogiv;

  23. The influence of modern trends in the electricity market reforming in Ukraine

    Authors: S.A. Mehovich; A.S. Kolesnichenko;

  24. Problems and prospects of post-crisis development of entrepreneurship: a regional aspect

    Authors: P.A. Fisunenko; G.V. Douginets;

  25. The choice of strategic alternatives to building the capacity of rail

    Authors: E.N. Chupir;

  26. Education, determination of leader as a success factor of sustainable development

    Authors: V.G. Gerasimchuk;

  27. Research of Sumy population relation to present ecological problems

    Authors: S.M. Illiashenko; N.M. Haityna; T.V. Kyrychenko; M.V. Rybalka;

  28. Features formation of national fuels market biology

    Authors: O.V. Vashchuk; M.N. Tretiak;

  29. The security of electricity supply as the determinant of sustainable development

    Authors: N. Denona Bogović; L. Cerović; D. Maradin;