THE IMPACT OF TENDENCY TO INTERNATIONAL MARKETING AND DYNAMIC TECHNOLOGICAL CAPABILITIES ON INTERNATIONAL PERFORMANCE (CASE STUDY: ARAS COMMERCIAL - INDUSTRIAL AREA)

The present study investigates the impact of dynamic technological capabilities and international marketing trends on the international performance of Aras (Jolfa) Special area. This research is applied in terms of purpose and descriptive-survey in terms of method and nature. The method of data collection was library and field study and questionnaire was used for data collection after confirmation of it's validity and reliability. Sample size was determined using sampling in structural equation modeling. To test the research hypotheses, the structural equation modeling method (PLS) was used. Based on the results of the hypothesis testing, all the hypotheses were confirmed. Among the variables with respect to the path coefficient, dynamic technological capabilities have a direct impact on the tendency for international marketing