SWIPING THE PAGES: COMPARATIVE STUDY ANALYSING THE SHIFT FROM PRINTED NEWSPAPER TO ONLINE NEWSPAPER IN INDIA

Online media consumption in India has increased post cuts in the Data rates; and it will continue to increase with the availability of cheap data. Printed newspapers have sustained their growth in this digital age, but will they continue to sustain themselves in the coming years when everything is available on the internet? While there is an increase in the sales of printed newspapers in India, there is a noticeable decline in the distribution and consumption of printed newspapers in the USA. We have surveyed different sectors of society to obtain information on people's reading habits and patterns, which will gauge whether physical newspaper distribution will follow the same pattern in India as in the USA. Our study shows that a large number of youth want access to information that is summarized and easily available; they have also shown interest in revisiting old articles and information which is available in online archives.