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Practical aspects of the methodological apparatus of the innovation process’ rational organization as an example of machine-building enterprise
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : O.O. Karpishchenko; M.Yu. Karpishchenko;
Page : 146-156
Keywords : type of strategic behavior; product portfolio; innovative process; machine building enterprise;
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Abstract
The practical application of a methodological approach to the innovation process in the enterprise rational organization by the harmonization of market, production and innovation components is considered. Two alternative ways to transfer the company to the equilibrium state are proposed.
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