RELATIONSHIP BETWEEN CULTURAL SOCIAL NORMS AND AVAILABILITY OF ENTREPRENEURIAL FUNDING: MEDIATING EFFECT OF GOVERNMENT POLICIES, PRIORITIES, SUPPORT AND EASE OF DOING BUSINESS

Entrepreneurship is a process of generation of employment and income by exploitation of opportunists and innovation. Entrepreneurship helped in growth of global economy and also contributed to elevate standard of living and to fulfil needs of people worldwide. Availability of venture capital acts as catalyst in the growth of entrepreneurship; easy funding motivates entrepreneurs to transform their ideas into commercial product and to innovate products and services. Entrepreneurship directly and indirectly influenced by various factors, entrepreneurial activities in a society shaped by social norms, values &culture with in an institutional setting. In this article with the help of literature review and analysis of secondary data we have studied the relationship between cultural, social norms, society support and availability of private funding for entrepreneurship. We have verified with the help of CFA and SEM the effect of government policies, priorities and support to entrepreneurship and ease of doing business in terms of government bureaucracy, regulations, taxes and licensing requirements on this relationship.