A COMPARATIVE STUDY OF CUSTOMER SATISFACTION OF URBAN CO-OPERATIVE BANK WITH SPECIAL REFERENCE TO PUNE, MUMBAI AND NAGPUR REGIONS

The banking sector is the backbone of economic development of India. Especially Urban Co-operative bank with its reach to the bottom of the pyramid gained the confidence of common people for various their financial needs. This study is aimed a finding out the difference between the customer satisfaction of Pune, Mumbai and Nagpur region concerning five aspects of banking services. It includes – Telephonic Contact, Various banking parameters, mailed statement, Banking officer behaviour and Branch aspects. This study is based on primary data. In all 40 responses from each region collected from Urban Bank customers. Random sampling method adopted for collection of the responses and MS excels used for the analysis of the collected data. The finding has shown variations in responses based on region and aspects considered for the study