“ANALYTICAL REVIEW OF BULLWHIP EFFECT IN MANUFACTURING AND SERVICES SUPPLY CHAIN: ANALYZING HOW WORKLOAD CREATES BULLWHIP IN SERVICE SECTOR

The current study examines the effect of the Bullwhip phenomena in both manufacturing and services industry based on a literature survey. The cause and impact of the bullwhip effect have been determined, besides the methodology is determined to mitigate this effect. For this purpose, Mcdonald's case has been considered to better understanding the reasons for the bullwhip for the product. The way forward has been proposed to cope with the bullwhip problem. The study also reviews the literature on the service sector, especially in the health sector. Moreover, the difference between the services and manufacturing industry is determined in this study so that both kinds of firms can get benefit by making it part of their system to mitigate the bullwhip effect. The study concludes by pointing out the roadmap for future studies based on the previous reviews done in this regard