Definition of efficiency of use of industrial potential of the machine-building enterprise
Journal: Marketing and Management of Innovations (Vol.3, No. 2)Publication Date: 2012-06-26
Authors : P.G. Pererva; N.M. Poberezhna;
Page : 191-198
Keywords : efficiency; industrial potential; internal efficiency; external efficiency; resource paradigm; image resource;
Abstract
In article is offered to determine efficiency of industrial potential with its distribution on internal and external. The system of parameters external and an internal efficiency of industrial potential use of the industrial enterprise according to a resource paradigm concerning material, financial, human, information resources is certained. The special attention is given to such kind of information resources as image which characterizes the image of the enterprise which has developed at suppliers, consumers, competitors, the state controls.
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