IMPACT OF PROSOCIAL MOTIVES ON BEHAVIOR OF EMPLOYEE; MODERATED BY HELPING INSTRUMENTALITIES

The purpose of this research study is to provide the clear direction to the employees and elaborate the importance of prosocial value motives with their behavior in their workplace. The Prosocial Behavior is a voluntary behaviors which helps others without taking any benefit from that individual, group or from the organization. It can enhance employee inner satisfaction and intrinsic value. Whereas Helping Behavior is a type of behavior in which it help the person to perform in the organization in a better way and enhance their creativity and productivity for the betterment of the organization. Helping Behavior is an instrument which helps other person to enhance their behavior in a positive way. Helping Instrumentalities are supporting variables which give strength to these variables so it can make well-built connections between them. In this research study researcher are trying to find out the correlation between pro-social value motives in addition to serving behavior with moderating role of helping instrumentalities in telecom sector of Islamabad and Rawalpindi. There are 333 questionnaire which was floated among the employees of telecom sector in order to find out the require result which benefits the telecom sector and increase their performance level of employees because employees are the important assets of any organization because they guide their peers, coworkers and employees so they should have some these type of prosocial value motives skills so then they benefits their employees to improve organization positioning in the modern era. According to analysis researcher come to conclude that all hypotheses are accepted that there is a significant impact of prosocial value motives on helping behavior of and employee, and also both helping instrumentalities strengthen the relationship between these variables