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Stimulation of marketing channels of innovations participants as the way of increasing its management efficiency
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : L.О. Syhyda;
Page : 31-38
Keywords : marketing channel; participant of marketing channel; motivation; stimulation; method of stimulation;
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Abstract
In article participants of distribution marketing channel are defined. Variants of manufacturer stimulation carrying out are separated. Stages of stimulation process in marketing channel are offered. Methods of stimulation carrying out in marketing channels of traditional and innovative production are defined.
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Last modified: 2013-04-18 07:17:16