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Optimum price determination for a new product
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : N.I. Chukhray; Kh.M. Bespalyuk;
Page : 23-33
Keywords : price; costs; pricing methods; PSM; new product;
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Abstract
The article deals with the problems of a new product pricing. The authors have analyzed the traditional pricing stages and methods. Using the method of PSM, the optimal price for a new Ukrainian dosimeter has been defined in the article. The results of the potential clients survey of the vip-dosimeter are given.
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Last modified: 2013-04-18 07:18:39