A STUDY ON CONSTRUCTION OF AN INVESTMENT PORTFOLIO USING FUNDAMENTAL ANALYSIS

The recession period has made the retail investor to think about his investment plans. To aid the retail investor this study has been undertaken by the researcher. To invest in a fortune company the fundamental analysis is a good start. The retail investor cannot afford the ill decision made without any analysis about the company. The fundamental analysis is totally based on the financial performance of the company. The financial performance analysis could help the initial investors get impressed by the company and may influence them to make investments in the company. The researcher has taken three sectors for the study, which tops even in the recession period. The researcher has collected secondary data – Balance sheet and Income statement – of the companies for the period of last 3 years (2016-2017 to 2018-2019)