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MEASURING SERVICE QUALITY IN GAUHATI UNIVERSITY LIBRARY: A SERVQUAL ANALYSIS
Journal: International Journal of Management (IJM) (Vol.11, No. 12)Publication Date: 2020-12-31
Authors : Digbijoy Das Kaushik Handique;
Page : 884-895
Keywords : Servqual; Service Quality; Gauhati University.;
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Abstract
Information and Communication Technology had made revolutionary changes in all housekeeping activities and services in our library. In the present scenario, libraries have to face crisis of survival to competition from publishers, vendors, online services and internet. Customer satisfaction is the basic goal of any organization. Measuring customer/user satisfaction has become one of the most popular marketing strategies in all service industries, as well as libraries.
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