THE IMPACT OF CAREER OPPORTUNITIES ON EMPLOYEE RETENTION IN HOSPITALITY INDUSTRY: A COMPARATIVE STUDY OF GARHWAL AND KUMAUN REGION OF UTTARAKHAND

Hospitality industry is one of the most dynamic industry. Guests enjoy their stay in hotels just because of high level of energy among its employee. This industry personnel are also known as most disciplined ones with reference to other sectors. The employee in hotels and other accommodation sectors are working in a set hierarchial structure of the organization. In every department, the career opportunity for working employees is their desired goal. They want to see working themselves on higher level on their every present situation. Apart from this, employees keep themselves motivated from other multiple reasons. If they don't find in the state of lacking in terms of motivation and career opportunity in their job, they start thinking to shift from one job to another. The hospitality industry in Uttarakhand is also facing challenges regarding employee retention. Retaining the competent employee in organization is considered as a significant task for the managers. Employees leave their organization due to multiple reasons, which they generally don't want to discuss with their managers. Sometime, even they don't know why they intend to change their organization. Frequency of changing the job and shifting from one organization to other is a known tendency among young employee. In this research paper, the emphasis has been done on the various factors associated with employees' attrition related to motivation and career opportunities in hospitality industry of Uttarakhand. A comparative study has been done in Garhwal and Kumaon region of the state to know about the HR strategies adopted by hospitality industry in Uttarakhand regarding factors related to motivation and career opportunities. For this study, the hotels in both of regions have been identified for primary data collection and these hotels are ranging from three-star category and above. A set pattern of questionnaire as a research tool has been developed to assemble the data. Then the data-analysis has been done to find the conclusion that how motivation and career opportunities in hospitality industry is playing the significant role.