CHAT-BOTS AND ARTIFICIAL INTELLIGENCE: PROSPECTS FOR THE DEVELOPMENT OF TELEVISION PROMO DISCOURSE

The article discusses various areas of using chat bots and artificial intelligence (by the example of automatic generation of meaningful text) in a television promo discourse, analyzes situations in which the use of chat bots turns out to be effective, identifies tasks that chat bots – not able to sew; describes how to learn bots, and the process of designing the personality of the bot, including designing emotions, assigning human motivations, beliefs and feelings to the robot. Such an anthropomorphism when designing a chat bot does not mean that the developer has recreated all the nuances of the human person, but involves designing only those features that are necessary for effective interaction between the user and the bot. Specialists who develop the design of the chatbot personality attract to the joint work professional linguists, psychologists, writers, scriptwriters and playwrights who are able to build the most effective communication scenarios, as well as human-computer dialogues. The author analyzes the reasons for the success and failure of the use of chatbots and the automatic generation of meaningful texts in the media, in business and in education (for example, training television journalists). The goal of the research is achieved by applying deductive and inductive logical analysis methods, a descriptive method, stylistic analysis, comparative analysis, an informant survey method, and in-depth interview method. The study is of an interdisciplinary nature, since, analyzing the use of artificial intelligence and chatbots in a television promo discourse, the author addresses the urgent problems of media psychology, psychology of perception, communicative stylistics and mediastylistics. An interdisciplinary approach helps to solve complex issues of interaction of mental processes and their language correlates in the activities of television journalists. The theoretical conclusions made during the study of the use of chatbots and artificial intelligence in television promotions can be widely used in the courses of teaching such disciplines as media linguistics, speech culture, television language, humanitarian studies of artificial intelligence, etc. Practicing television journalists will also be helpful