COGNITIVE SEMASIOLOGICAL ARCHAIZATION OF WORD IN ART HISTORICAL DISCOURCE

In the article, the problem of the cognitive semasiological archaization of the word in the art historical discourse in considered. The scientific hypothesis of the research is the assumption of interaction between two factors: external (cognitive communitive demands) and internal (laws of self-management of lexical-semantic subsystem of the language). Analysis of semantic dynamics of obsolete vocabulary is based on the methodological doctrine of modern linguistic cognitology, according to which cognitive discursive practice is the main driver for axiological development of lexical-semantic subsystem of the language. The concept becomes an artistic concept in the artistic text's canvas. The concept can be a meaning of expressing the author's consciousness and besides it can be the part of holistic system, which does not depend on author's will. That is why the artistic concept forms a work of art. According to the conceptual-diachronic aspect of lexical semasiology, the concept is represented by an artistic word. Therefore, diachronic changes in the word in the artistic text depend on the change in the conceptosphere. In turn, the conceptosphere reflects the mentality and discursive consciousness of the author, which is part of a particular linguistic culture (or is a linguistic personality). The author of an artistic text is a native speaker or a representative of culture. He perceives and reflects information that is encoded in the concept. The author's personality has an exceptional role, because his world view is reflected in the text.