MODERN PROBLEMS OF TELEVISION TITLES EDITING OF THE MEDIA ADDRESSEE

The article is devoted to a modern problems research of television titles editing of the media addressee by the media addressor. The objectives of work are achieved by application of methods of deductive and inductive logical analysis, descriptive method, content analysis, lexical and semantic, lexical and grammatical, and stylistic analysis, comparative analysis, deep interview and poll of informants. Titles as fragments of media texts of the television program “Time Will Show” act as material of the research. In the article, attention is paid to a problem of television titles editing of the media addressee in which editorial work of the media addressor is often limited to an inscription: “The spelling and a punctuation of the author are kept”. Authors in details analyze television titles of the mass media addressee of the “Time Will Show” program broadcast on Channel 1 of the Russian television; sort a number of examples from other elements of media system subject to influence of the research object and from fiction with justified violation of language norms. Authors offer the answer to a question how the editor has to work with text elements on the screen, support the position with opinions of scientists and results of the comparative analysis of the actual material, deep interview and poll of social networks users. The received results are significant for development of psycholinguistics, pragmalinguistics, cognitive linguistics, linguosemiotics, cultural linguistics, discursive linguistics, in particular, of media discourse theory, influence theory. This is because the peculiarities of verbal self-presentation of the media addressee in television titles characterizing the language personality of the media addressee as the media addressor producing the media message as reaction to a television message of the media addressor, and making influence on the mass addressee – television audience are revealed. The article will be useful to philologists, editors, journalists not only in the theoretical plan, but also in practical work