THE MAIN SPEECH TACTICS USED IN ELECTION DISCOURSE (ON THE EXAMPLE OF ELECTION ADDRESSES OF D. TRUMP AND H. CLINTON)

The paper focuses the main speech techniques applied during the election campaign in the USA by the presidential candidates D. Trump and H. Clinton. The purpose of the article is to analyse public speeches of candidates, identify the main speech tactics used by them in election discourse and evaluate their pragmatic potential. There have been used the following methods of study: discourse analysis, interpretation of linguistic material