ACTUALITY OF CREATION OF MARKETING SCHOOLS

The article examines the relevance of modern marketing training of agricultural workers. The study found that about 80% of employees of these enterprises have no knowledge of market research, identification of the need for goods, understanding of consumer behavior. Setting a competitive price, choosing the best distribution channels, establishing effective marketing communications with your target audience are all important tasks in today's environment. To this end, the creation of the «Open School of Agrarian Marketing Communications» was proposed. It is substantiated that the implementation of the work of these schools should be carried out with the involvement of teachers of higher education institutions, employees of successful companies that have already achieved success in this field, specialists of state authorities, including specialists in tax and customs services and training centers. It is stated that the financing of the Open School should be based and maintained at different levels, namely: at the expense of state, local budgets, special funds of agricultural groups, and also on a commercial basis — at the expense of the agricultural enterprises themselves. It is justified that the training should be based on the online and offline mode, which will be optimal for both employees and the enterprise as a whole. Education in this type of school should ensure the formation of an effective marketing strategy, proper market study and the formulation of consumer needs, as well as the conclusion of lucrative contracts in different markets, including exchanges, which will further lead to an effective financial and stable agricultural enterprise policy.