MODERN CITY COMPETITIVENESS MANAGEMENT

The level of development of a country largely depends on the level of development of its cities. It is in the cities that industrial production is concentrated, innovative processes take place, and investments are attracted. Modern cities are entering into competitive relations. Competition is mainly for labor, financial, economic and other resources. After all, the purpose of forming a high level of competitiveness is to ensure a high standard of living for city residents. The difficulty of the competition of modern cities is that a city that cannot withstand it cannot cease to exist (unlike economic entities). The process of managing the competitiveness of a modern city should be aimed not only at ensuring economic growth but also at high social standards. The difficulties in managing the city's competitiveness also lie in the active implementation of administrative reform, as many modern cities are becoming centers of united territorial communities. The effectiveness of the city's competitiveness management process will depend on the effectiveness of the city's competitive advantage. The purpose of the article is to determine the features of competitiveness management of a modern city and study the role of competitive advantages in the formation of the desired level of competitiveness of the city. The article investigates and analyzes the main approaches to the interpretation of the categories «competitiveness of the city» and «competitive advantages of the city» and also presents its own vision for the interpretation of economic categories. The main groups of competitive advantages of the city of Mukachevo are analyzed. The role of the index of competitiveness of cities in decision-making in the field of management of competitiveness of the modern city is investigated. This issue is especially important given that the city's competitiveness is given less attention. In modern realities, attention is focused on issues of product competitiveness, the economy, the economy as a whole. A more in-depth study of the process of formation and management of competitive advantages of the city will allow to change the regional policy taking into account the interests and peculiarities of the development of certain territories, communities, regions.