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USING SLANGS IN ADVERTISING TEXTS

Journal: International Journal of Management (IJM) (Vol.12, No. 2)

Publication Date:

Authors : ;

Page : 315-320

Keywords : socially limited; communicative; advertising text; oral speech; dictionary content; lexical - semantic.;

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Abstract

In this article we will discuss the specifics of using slang in advertising copy, one of the most socially limited words. Advertising texts are written in the same way as oral speech. There is no limit to the number of language norm. Also socially limited words are actively used.

Last modified: 2021-03-24 16:07:50