EMPLOYEE RETENTION AND JOB SATISFACTION IN THE ERA OF TRANSFORMATIVE MARKETING: AN INVESTIGATION IN CONTEXT OF PAKISTAN

The rationale of this research work is to probe the relationship between supervisory support, organizational commitment, and employee retention through job satisfaction in the pharmaceutical industry of Pakistan. Initially conceptual and theoretical work is done. In this study pharmaceutical sector of Islamabad; Rawalpindi and Peshawar are selected for the study purpose. Through extensive literature review, discussion, and previous findings it is concluded that job satisfaction; organizational commitment, and supervisor support are positively related to employee retention. An employee with organizational commitment will have a strong emotional bonding with the organization and will exert more effort and will be more productive. A satisfied employee will stay longer in the organization and will be productive as well. Supervisory support also increases job satisfaction and has a positive impact on employee retention in the organization. The findings of the study can be implemented in the pharmaceutical sector and other economic sectors as well for better employee retention; job satisfaction and growth of the organization.