Controlling of the ecological and economic enterprise security on the bases of ecomarketing
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : O.V. Prokopenko; V.Yu. Shkola;
Page : 337-346
Keywords : ecological marketing; ecological good; ecological and economic security; enterprise; market;
Abstract
The author of the article described the ecological and economic security concept and defined main methodological approaches to its research. The necessity of the enterprise development on the bases of ecological marketing was grounded. An estimation procedure that shows ecological goods corresponds to different market subjects' interests was suggested.
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