ORGANIC PERSONAL CARE PRODUCTS: FRAMEWORK FOR REVIEW OF LITERATURE

Purpose: This paper is aimed to design a framework for categorizing literature based upon buying behaviour of cosmetics / personal care products and for contribution towards existing research. This study will help researchers, academicians and corporates. This research is on the basis of research article analysis which was extracted mainly from Elsevier, Emerald, Wiley and Taylor and Francis and Springer data basis. Methodology: In total 50 peer reviewed articles were selected randomly from data bases of Emerald, Elsevier, Taylor and Francis, Wiley and Springer for systematic analysis. Findings: Scarce literature is available in context of organic personal care products in India. Originality: It is found that very less research has been conducted on personal care purchase behaviour in Indian context. The authors have therefore suggested this framework for literature categorization linked to personal care products which will help in conduct of future research in this area.