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Working out of the theoretic-methodical approach to a complex estimation of production’s packing in the innovative development conditions of the food-processing industry
Journal: Marketing and Management of Innovations (Vol.1, No. 1)Publication Date: 2010-06-01
Authors : O.A. Bilovodska; O.V. Grymaylo;
Page : 149-160
Keywords : packing; indicators; food-processing industry; complex estimation;
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Abstract
In the article the theoretic-methodical approach to a complex estimation of productions packing of the food-processing industry which considers consumers inquiries and manufacturers interests is developed, and also directions of packing improvement and increasing level of its conformity to the market requirements are offered.
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