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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.1, No.1

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2010-06-01

  1. Brand market positions estimation and defining the strategic targets of its development

    Authors: S.M. Makhnusha;

  2. Influence of price changes on the users at the strategic pricing on generic products

    Authors: V.L. Korinev; V.V. Kirik;

  3. Introduction of the innovative marketing concept in activity of the industrial enterprises

    Authors: N.S. Illiashenko;

  4. Methodical approaches to the choice of strategies of advancement of innovations on the market

    Authors: V.V. Bozhkova; O.M. Derikolenko;

  5. A role of marketing researches is in efficiency of work of enterprises of light industry

    Authors: S.V. Kovalchuk; O.S. Petritskay;

  6. The choice of the strategy advancement of new production in the food-processing industry

    Authors: M.Y. Karpishchenko;

  7. The analysis of retrospective and current state of Internet advertising and the possible directions of development

    Authors: S.M. Illyashenko; I.Y. Ivanitskiy;

  8. Synergetic basis of marketing innovations

    Authors: L.G. Melnik; I.B. Degtyaryova;

  9. Innovative tool of direct marketing

    Authors: T.S. Maksymova;

  10. Market analysis baby food Ukraine

    Authors: I.Z. Dolzhanskiy; A.A. Voronina;

  11. The analyses of marketing-mix in publishing business

    Authors: Y.M. Melnyk; O.V. Drachuk;

  12. The classification of types and purviews of benchmarking in the system of enterprise management

    Authors: Alla V. Dubodelova; Oksana V. Yurynec; Andrey V. Kataev;

  13. Historical pre-conditions of international relations forming in the field of innovative activity

    Authors: O.O. Mitsura;

  14. Analysis of commodity-price strategy of the company

    Authors: G.O. Peresadko; I.O. Lysiutin; D.O. Ryabichenko;

  15. The analysis of the tax legislation, concerning stimulation of subjects of innovative activity

    Authors: T.A. Pasko; L.V. Chernjavska;

  16. The evaluation of level of intellectual potential in the system of strategical managment

    Authors: O.V. Prokopenko; V.Y. Shkola;

  17. Place of labour employment of the population in economic systems and marketing forecasting of enterprise development

    Authors: А.S. Тeletov;

  18. The Problems of the Variety of Formation and Functioning of the Special Economic Zones in Azerbaijan in the Context of the World Experience

    Authors: Sh.T. Aliyev;

  19. Working out of the theoretic-methodical approach to a complex estimation of production’s packing in the innovative development conditions of the food-processing industry

    Authors: O.A. Bilovodska; O.V. Grymaylo;

  20. Analysis of eco-oriented types of tourism: their distinguishing and similar features

    Authors: L.M. Shulgina; A.I. Bondar;