ROLE OF START-UPS IN THE REALM OF E-COMMERCE

This E-Commerce market represents the various opportunities for retailers, wholesalers, producers and for people. There are players who made a good beginning. Their success depends on their understanding of the market and offering various types of features. Especially for Startups companies there are many issues, challenges and opportunities for entering into the E-Commerce market. . The new trend of establishing entrepreneurship: starting up an e-business, which is doing business using electronic intermediaries especially the Internet (Gunawardana 2006). However, before the Internet existed, entrepreneurs needed to invest a lot in rent, advertising and printing. Thanks to the Internet, small businesses Thanks to the Internet, small businesses and organizations now have lower entry level to start up the business. (Martin 2012). Thus present study in an attempt to study explore prospects of startups n E-commerce market