A STUDY ON CUSTOMER SATISFACTION TOWARDS BATH SOAP PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing is the science of Choosing target markets through market analysis and market segmentation, as well as understanding superior customer value