THE CAUSAL RELATIONSHIP BETWEEN JOB ATTITUDE AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN YASHIMARINE LOGISTICS (P) LTD., AT CHENNAI

Job attitude and organizational citizenship behavior (OCB) is a newly developed term in human resource discipline, which is very important for every company nowadays. It helps to increase the commitment level towards work and the company. With cutting edge competition and high technology in the market, the need of the hour is to increase employee productivity and efficiency through innovation. The Job attitude keeps Job Involvement, Organizational Commitment, Employee Engagement, and Perceived Organizational Support. An OCB keeps Altruism, Conscientiousness, Sportsmanship, and Civic virtue. Job attitude and OCB is a route to business success. An engaged workplace encourages commitment, attendance, punctuality, helping tendency, behavioral changes, job involvement, employee engagement, energy and productivity from all those involved to help improve business performance. This introduces employee OCB - what it means and how it works. It provides best practice on how you can develop integrity in your business by defining, communicating and embedding values and supportive behaviour. OCB is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization's interests. It is the extent to which employees think, feel, and act in ways that represent high levels of commitment to their organization. Attitude of employees' are motivated to contribute 100% of their knowledge, skills, and abilities to help their organization succeed. That is to be OCB. They care deeply about their company, want to contribute to its success, and regularly have peak experiences at work.