IMPACT OF MEMBERSHIP CARD ON RETENTION OF CUSTOMERS IN RETAIL SECTOR IN CHENNAI

The purpose of this study is impact of membership card on retentions of customers in Retail sector in Chennai. Customer retention is very important as satisfied customer would add value to the brand and spread a positive word of mouth and help in marketing good reputation of brand. Satisfied customers would be also to make long term profitable relationship with brand. There are clear challenges to transferring customer retention strategies to help to the private sector. Customer is necessary to achieve quick sales for the product. Nowadays Survival is very important in the competitive market, as it is big challenge to any organization. Customer relationship management plays a very important role for survival in market, because the people purchasing in show room interest is drastically reduced due to online trading. Every organization have to retain the customers and should adopt new CRM Strategies to ensure the successful running of business. These reasons made the researcher to present this paper. Descriptive research was adopted in this research. Convenience sampling method was used. Required Data was collected through questionnaire. Primary and secondary data were used. Percentage analysis, factor analysis and chi-square test used to analyze the data collected.