ROLE OF MARKETING IN MODERN ORGANIZATIONS

Marketing is a process that affects our lives. We are consumers, but many of us are part of marketing like sales persons, wholesalers, rivals, Raw material suppliers and so force. As we know, the concept of marketing is constantly redefined. Marketing defines activities that create value through exchange between parties. This concept is a traditional definition of marketing. That used in many companies and organization, but in the globalization age, another concept is created that called modern marketing. In this article we tried to examine the concept of modern marketing, role and characteristics and challenges of its us age in companies and firms.