VISUAL MERCHANDISING - THE IDIOM OF SMART RETAILERS

Visual merchandising refers to the art of showcasing or presenting the products. It also educates the customers, creates desire and finally augments the selling process. Similar to the use of language to communicate, retailers use visual merchandising techniques to communicate with customers. And just like language follows its own grammar and logic, visual merchandising abides by its own rules and principles. Much like a poet makes creative use of language to connect readers, a visual merchandiser creates visual effects inside and outside a apparel store to communicate with the customers. In modern retail, where employee productivity is critical to the profitability of a business, visual merchandising is the most effective way to improve productivity. A great visual merchandiser uses plenty of colors, signages and visual breaks to create an oasis of merchandise to attract customers hold their attention to specific merchandise. Visual merchandising is the key function which a retailer is involved from the start of store design, to the execution and continuous innovation of the store. With modern retail ready to explode in scope, where visual merchandising receives highest priority in the commercial planning of a fashion product. Merchandise collections in a retail store change with each season, an entire store transforms its décor and visual presentation so as to appeal customers while announcing new arrivals in merchandise.