ASSESSING AND SCHEMING THE BRAND MANAGEMENT CURRICULUM OF MBA PROGRAMS IN TIRUCHIRAPPALLI COLLEGES, FROM THE STANDPOINT OF BRAND MANAGERS’ PROFICIENT NEEDS

The favored education destination among the students has a number of prominent B schools, MBA departments in Engineering & Arts Colleges and University Departments. Presently there are twenty four institutions offering M.B.A in Tiruchirappalli. The MBA degree is a recognized brand that signifies management and leadership training. Brand management has become one of the most important subjects in any master's degree marketing management education program. To aid in better design of this imperative area of study, we surveyed brand managers from three different product sectors to reveal which subjects they consider most important for brand management curricula and which educational skills are most needed by marketing students intending to be brand managers. It was found that the most important skills were related to innovation and advanced managerial skills, while the top-rated marketing subjects were Marketing Strategy, Consumer Behavior and Creativity in Marketing.