THE ECONOMIC MECHANISM OF ADAPTATION OF AN ENTERPRISE TO A COMPETITIVE ENVIRONMENT

Modern economic conditions of domestic enterprises are characterized by instability of the external environment, high level of competition, frequent changes in consumer preferences, instability of economic and political environment, which has a negative impact on economic efficiency of all economic entities regardless of ownership, organizational form, size and size. type of activity. The dynamism of the external environment of enterprises requires a rapid response to its changes, of particular importance is to ensure the appropriate level of competitiveness, that is effective adaptation to the competitive environment. The intensification of competition is characteristic of all industries and activities, because today the economy is characterized by financial crises not only at the state level but also at the global level, which exacerbates the struggle in the market. The problem of the economic mechanism of adaptation of the enterprises to the competitive environment is caused by necessity of constant search of reserves of minimization of expenses, optimization not only of production, but also administrative processes at the enterprises. Studies of the economic mechanism of adaptation of enterprises to the competitive environment have shown the need for active implementation of information technology in the activities of enterprises.