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Current state management of the consumer capital of domestic enterprises
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : E.O. Golysheva;
Page : 139-144
Keywords : consumer capital; trade mark; informatization; computerization; franchise;
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Abstract
In the article the analysis of the current state of management by consumer business capital is carried out. It is based on three components: system of communications with consumers and external subjects, the history of relationship with them and the database about partners; portfolio management of trade marks (brands); the.
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Last modified: 2013-04-18 07:54:45