Archived Papers for Journal
Marketing and Management of Innovations >>
Vol.1, No.2
Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)
Publishing Date: 2010-12-12
- Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of societyAuthors: О.М. Olefirenko; Yu.A. Olefirenko;
- Introduction procedure of marketing testing innovative products in practical activity of industrial enterprisesAuthors: E.I. Nagornyy;
- Sample directions of organizational-economic, administrative and marketing transformations at designing of innovative changesAuthors: Yu.A. Dajnovsky; L.K. Glynenko;
- The improvement of the scientific-methodological approach to assessment of product competitiveness on the international marketAuthors: O.V. Prokopenko; Yu.V. Bojko;
- Franchsing form of brand use: looking from the point of view of marketing of innovationsAuthors: S.M. Makhnusha;
- Industrial marketing in creation of cost of domestic enterprisesAuthors: I.V.Dubnitsky;
- Modelling of marketing information systemsAuthors: A.S. Teletov; S.A. Zagorulko;
- Construction of the rating of competitiveness of facilities of light aircraft of Ukrainian and Russian productionAuthors: А.I. Yakovlev; Hamad Hilyal Mahir Naif;
- The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterpriseAuthors: I.Z. Dolzhansky; V.N. Lozyuk;
- Evolution of definition of competitiveness of productsAuthors: I.A. Aleksandrov; A.F. Buruk;
- Cooperation of education and science innovation secure economyAuthors: V.I. Kutsenko;
- Monitoring of innovative activity : interpretation of resultsAuthors: P.G. Pererva; I.V. Gladenko;
- Innovative reference points in management of business competitivenessAuthors: T.O. Zagornaja;
- The methodical approach to definition of enterprise conformity level to control systems of qualityAuthors: N.S. Illiashenko; M.I. Minko;
- Innovative culture of the organization: essence, structure, approaches to estimationAuthors: Yu.S. Shypulina;
- Current state management of the consumer capital of domestic enterprisesAuthors: E.O. Golysheva;
- Problems of Institutionalization of System of Nature Management and Environmental ProtectionAuthors: E.V. Khlobystov; L.V. Zharova;
- The trends of development in the ukrainian labor market in the pre-crisis, crisis and post-crisis periodsAuthors: S.M. Illyashenko; N.O. Fedenko;
- Formation mechanism organizationally support milk business, export-orientedAuthors: I.M Komarnitsky; H.V. Tsar;
- Innovative technologies in system of harmonization of labour-markets and educationAuthors: E.V. Martyakova;
- The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competitionAuthors: O.A. Bilovodska;
- Features of the formation of development programs in the instrument-making organizationsAuthors: S.A. Ryabichenko;
- Theoretical approaches to the estimation of condition and planning of scientific and technical developments in UkraineAuthors: O.M. Sumina; Yu.Ya. Tkachuk;
- On the question of price forming in ecological marketingAuthors: E.V. Sadchenko; N.S. Nichitaylova;