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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.1, No.2

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2010-12-12

  1. Reabilitation marketing: marketing concepts evolution in condition of the changes in the socioecological- economic state of society

    Authors: О.М. Olefirenko; Yu.A. Olefirenko;

  2. Introduction procedure of marketing testing innovative products in practical activity of industrial enterprises

    Authors: E.I. Nagornyy;

  3. Sample directions of organizational-economic, administrative and marketing transformations at designing of innovative changes

    Authors: Yu.A. Dajnovsky; L.K. Glynenko;

  4. The improvement of the scientific-methodological approach to assessment of product competitiveness on the international market

    Authors: O.V. Prokopenko; Yu.V. Bojko;

  5. Franchsing form of brand use: looking from the point of view of marketing of innovations

    Authors: S.M. Makhnusha;

  6. Industrial marketing in creation of cost of domestic enterprises

    Authors: I.V.Dubnitsky;

  7. Modelling of marketing information systems

    Authors: A.S. Teletov; S.A. Zagorulko;

  8. Construction of the rating of competitiveness of facilities of light aircraft of Ukrainian and Russian production

    Authors: А.I. Yakovlev; Hamad Hilyal Mahir Naif;

  9. The analysis of portfolio theory in the prism of construction of methodologies of effective management the assortment of the trade enterprise

    Authors: I.Z. Dolzhansky; V.N. Lozyuk;

  10. Evolution of definition of competitiveness of products

    Authors: I.A. Aleksandrov; A.F. Buruk;

  11. Cooperation of education and science innovation secure economy

    Authors: V.I. Kutsenko;

  12. Monitoring of innovative activity : interpretation of results

    Authors: P.G. Pererva; I.V. Gladenko;

  13. Innovative reference points in management of business competitiveness

    Authors: T.O. Zagornaja;

  14. The methodical approach to definition of enterprise conformity level to control systems of quality

    Authors: N.S. Illiashenko; M.I. Minko;

  15. Innovative culture of the organization: essence, structure, approaches to estimation

    Authors: Yu.S. Shypulina;

  16. Current state management of the consumer capital of domestic enterprises

    Authors: E.O. Golysheva;

  17. Problems of Institutionalization of System of Nature Management and Environmental Protection

    Authors: E.V. Khlobystov; L.V. Zharova;

  18. The trends of development in the ukrainian labor market in the pre-crisis, crisis and post-crisis periods

    Authors: S.M. Illyashenko; N.O. Fedenko;

  19. Formation mechanism organizationally support milk business, export-oriented

    Authors: I.M Komarnitsky; H.V. Tsar;

  20. Innovative technologies in system of harmonization of labour-markets and education

    Authors: E.V. Martyakova;

  21. The comparative analysis and improvement of theoretic-methodical approaches concerning the estimation of strategy of the large enterprises on the markets with the intensive competition

    Authors: O.A. Bilovodska;

  22. Features of the formation of development programs in the instrument-making organizations

    Authors: S.A. Ryabichenko;

  23. Theoretical approaches to the estimation of condition and planning of scientific and technical developments in Ukraine

    Authors: O.M. Sumina; Yu.Ya. Tkachuk;

  24. On the question of price forming in ecological marketing

    Authors: E.V. Sadchenko; N.S. Nichitaylova;