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Innovative reference points in management of business competitiveness
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : T.O. Zagornaja;
Page : 117-124
Keywords : innovation; competitiveness; enterprise management; competitive strategy; optimal level of competitiveness;
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Abstract
In the article authors system of the analysis and the estimation of competitiveness of business subjects is presented. It is based on four elements: theory; law; principle; method. The model of competitive strategy is resulted, it is described with three components: growth rate, differentiation of the market and the product differentiation.
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