Identifying Risk Consideration as Intervening Variable between Intention to Switch and Switch Behavio-the Case of Pulse Robberies in Indonesia
Journal: IMPACT : International Journal of Research in Humanities, Arts and Literature (IMPACT : IJRHAL) (Vol.8, No. 11)Publication Date: 2020-11-30
Authors : Eric Santosa;
Page : 65-70
Keywords : Attitude; Subjective Norm; Perceived Behavioural Control; Intention to Switch; Risk Consideration; Switch Behaviour;
Abstract
The study was purported to scrutinize the reaction of customer's dissatisfaction which was resulted from no reaction of providers when pulse robberies happened. Customers had two options; the provider was still in use or went to other providers. Some considerations of switching likely appeared, such as be worry of losing contacts with friends and/or relations, and be worry of missing some important events since the second parties sent to the previous number.
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