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On the question of price forming in ecological marketing
Journal: Marketing and Management of Innovations (Vol.1, No. 2)Publication Date: 2010-12-12
Authors : E.V. Sadchenko; N.S. Nichitaylova;
Page : 197-205
Keywords : marketing; ecological marketing; ecological goods; competitiveness; ecological needs; ecological shortage; price forming;
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Abstract
The article is devoted to the analysis of modern approaches to price forming in the sphere of natural resources usage. The factors having importance in the process of price forming within ecomarketing activities, including assessment of advantages of the planned ecological goods, are discovered. The system of relations between goods with ecological attributes is discussed.
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